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Interview of Mr.Michael Probst – Export Manager – Moselland for AsiaImportNews – Exclusive
Could you please tell us the story of your winery, when it was created and how it developed decades after decades ?
Sometimes necessity is the mother of invention and the beginning of an unprecedented success story. In our case many small wine growing cooperatives aimed to work more efficiently by joining forces so Moselland Winzergenossenschaft eG – a winegrowers cooperative – was founded in 1968. Today we produce wines from the German Mosel, Nahe, Pfalz, and Rheinhessen regions and also market wines from the Rheingau region.
What sort of wines are you producing ?
We are the biggest Riesling producer in in Germany. This is where we put main focus on. In addition our portfolio consists among others of Pinot Blanc, Pinot Gris, Pinot Noir.
How important are your export distribution compared to national distribution ?
Export is very important to us. 30% of our wines are exported to more than 30 countries worldwide.
What sort of distributors are your customers ?
Our customers are widely spread, both servicing the on- and off-premise markets.
Why your wines are different from other wineries in your area ?
The main point of difference is having full control of the supply chain from grape to bottle on wines made in realtively large quantities.
Do you produce grapes in a organic or environmental friendly method, or with general methods ?
Parts of our producion are organically certified. We are have been producing organic wines for more than a decade and are one of the largest organic wine producers in Germany
Are your wines already distributed in Asia, and if not what are the countries you are looking for new distributors ?
We have long-term-partners in several Asian markets, but are always open to new business relationships.
Is there anything who want to add about your wines, story or any news ?
We are small enough to care, but big enough to deliver. We offer reliable service and ensure your wines are in the right place at the right time.
Wine requires understanding of consumers, markets and their needs. We meet these requirements with our many-years’-experience, creative marketing concepts and contemporary packaging.
Thank you Mr.Michael Probst – Export Manager – Moselland for your time and answers!
For Importers:
Moselland: www.moselland.de
The best Riesling in Germany
