CEDER’S as a brand is very well positioned for this both functionally, but also emotionally in terms of its positioning as ‘the spirit of mindfulness’. The brand is very much focused on providing consumers with a moment of mindful indulgence.
Husband and wife, Craig (South African) and Maria (Swedish) discovered a magical valley nestled in Western Cape’s Cederberg Mountains in South Africa in early 2017.
The valley, which they now co-own, is home to many intriguing botanicals, including Rooibos and Buchu, used for thousands of years by indigenous peoples of South Africa. It inspired them to distil classic gin and exotic Cape botanicals, and then blend with ancient and pristine Swedish water.
This juxtaposition results in a distilled non-alcoholic alt-gin that allows you to escape and find harmony.
CEDER’S is a distilled non-alcoholic alt-gin made with classic gin and exotic South African botanicals, found only in the Cederberg Mountains of the Western Cape. CEDER’S is bottled in Sweden, after blending with pristine Swedish water.
Escape and enjoy a characteristic alt-gin experience everyday, as Swedish style and perfection is juxtaposed with wild South African botanicals, creating synergy and harmony.
CEDER’S Classic Notes :
A blend of classic gin botanicals such as juniper and coriander combined with hints of geranium and Cape floral fynbos.
CEDER’S Classic
Awarded Gold by Asia Import News
Floral & Balanced
A blend of classic gin botanicals such as juniper and coriander combined with hints of geranium and Cape floral fynbos.
We recommend the following serves to enjoy CEDER’S:
- 50ml CEDER’S Classic with 150ml premium tonic, lemon and rosemary.
Interview of Mr. Craig Hutchison (CEO)
Question 1: Do you already export to Asia ? If yes, where ? If no, what type of importers & distributors are you looking for in Asia ?
CEDER’S currently has distribution in Australia and Hong Kong, with future plans to launch in Japan, Malaysia and Singapore.
We are looking for mid-sized distributors in the following markets, Japan, Malaysia, South Korea, India, Singapore who are really passionate and motivated to work in the non-alcoholic spirit space, supporting the need for a sophisticated drink experience but without the effects of alcohol. Distributors should have established distribution in the on and off premises and ideally ecommerce space also. Distributing this brand requires an entrepreneurial mindset and a willingness to challenge the status quo to help build the category.
Question 2: What is the most unique and qualitative part of your products, different from competitors ?
CEDER’S is a super-premium distilled, non-alcoholic ‘Alt-gin’ – meaning that it is an alternative to Gin. There are four variants, each one based on classic gin and exotic botanicals, some of which are only found in the Cederberg mountains in South Africa. The botanicals are blended with pristine Swedish water and bottled in Sweden.
Our focus on being an ‘Alt- gin’ i.e. by consistently including classic gin botanicals in all variants makes us unique and different to our competitors. It allows consumers to quickly and easily understand how to interact and serve our product i.e. with tonic.
Question 3: When did you start to export your brand worldwide, and what is your development plan for the next years ?
We started exporting the product in late 2018 and are now available in 14 different markets globally. We have plans to develop our footprint to more markets in Europe, North and South America, the Middle East and Asia over this next year.
Thank you Mr. Craig Hutchison for your time and answers !
PLEASE GET IN TOUCH TO CEDER\’S IN THE EMAILS BELOW; AND VISIT THEIR WEBSITE CLICK HERE:
Press: maria@ceders-gin.com
General Inquiries: hello@ceders-gin.com
